How to install the Facebook Pixel with Google Tag Manager
You may have already dabbled in Facebook Ads, even just boosting a few posts for awareness. Or you might be looking at it for the first time. You may even have already read our blog on why you should be using the Facebook Pixel.
In any instance, the right time to get the Facebook Pixel up and running for your business is now.
But what do we recommend as the best way to install the Facebook Pixel?
In this article, we walk you step-by-step through how to install the Facebook Pixel with Google Tag Manager.
What is the Facebook Pixel?
The Facebook Pixel is a short piece of code you add to your website. But relax, you don’t have to be a coder to install or use it! In fact, it’s really easy.
With the Facebook Pixel, you can do amazing things such as track how people interact with your website (when they view a specific product page, put something in their shopping basket or make a purchase) after they’ve clicked through to it from one of your Facebook Ads, or retarget people who’ve already visited your website, converting window shoppers into customers!
It’s like having a superpower!
You can find out more about why you should use the Facebook Pixel here.
To find out more about how to create Custom Audiences from your website and retarget them on Facebook, download our free guide!
There are a number of ways you can install the Facebook Pixel, depending on your site or CMS. From manually adding the code to your website, to installing it via any number of available plugins. But using installing the Facebook Pixel with Google Tag Manager is our preferred method.
What is Google Tag Manager?
It’s like a free, one-stop repository for pieces of code for things such as tracking, remarketing and analytics.
It allows you to store the various pieces of code that makes these tools work without having to get your hands dirty with code each time. In fact, once it’s set up, you don’t usually even need to touch your website when you want to add new code or make any changes! This is nice for those of us who (like me) aren’t coders!
We’ll presume that you already have Google Tag Manager implemented on your website. If you haven’t, you can find instructions on how to do this here.
How do I create my Facebook Pixel?
The first thing you’ll need to do is create your Pixel. This is super easy.
Go to your Facebook Ads Manager account at https://www.facebook.com/ads/manager and expand the menu on the top left of the screen. Then click All tools, and under the Assets heading, click on Pixels. Simply click on Create a Pixel, give it a name and we’re off to the races!
How do I install the Facebook Pixel with Google Tag Manager?
Once you have your Facebook Pixel set up, go back to the Pixels tab, click on your Pixel’s name and on the following screen, click Set Up in the top right-hand corner. If you’ve done this successfully, you should see the screen below.
Simply select Use an integration or tag manager, selecting Google Tag Manager on the next screen.
You’re then given two options. We suggest taking the Quick Installation option. Once you click this, you should see a pop-up window for you to sign into your Google Tag Manager account. If you’re already logged in from another session, it’ll do this for you.
Our next popup is where we get our Pixel up and running.
Select your Google Tag Manager account (box 1). You should see the Google Tag Manager account you already have set up here. If not, you might not have set one up, in which case, follow the link to do so.
Then select the container you want to use (box 2), or create one if there isn’t one already there.
You can configure advanced matching under box 3 and add tags (or edit) under box 4, both of which allow you get a bit more advanced and targeted with what you’re tracking. We’d suggest leaving these well alone in the first instance until you’re more advanced in your knowledge.
Then publish your changes and your Facebook Pixel should be up and running on your website.
Now comes the million dollar question…
How do I know the Facebook Pixel is working?
If you use Google Chrome, Facebook has kindly provided a free tool in the Chrome Web Store that you can add to Chrome as an extension which works in the background looking for a Facebook Pixel in use on the site you’re visiting. It’s called the Facebook Pixel Helper. Once you have this installed, simply visit your website with it activated: if you see a small green box appear under the icon; you’re in business!
So that’s how to install your Facebook Pixel with Google Tag Manager. It’s straightforward, easy and helps you reap massive insights and rewards!
Now use your superpower wisely!
Want to re-engage with potential customers who visited your website but didn’t contact or buy from you? Grab your FREE guide to retargeting your website visitors using Facebook Ads here!