How to set up Facebook Business Manager
Facebook Business Manager can be pretty daunting when you first look at it. However, we think it’s the best way to manage the different aspects of your Facebook Ads account. Let’s make it easy for you by taking a step-by-step tour through setting up your Facebook Ads account in Business Manager.
Before we go any further, we’ll presume you’ve already got a Facebook Company Page or a Fan Page set up. These are different from your Facebook profile; you know, where you go to post pictures of your dog or your latest vacation. A Facebook Company page is your company’s presence on Facebook and a Fan Page is the same idea, but for you as an individual. If you’re a consultant, personality of any kind or simply want to be the face of your business, this might be the option for you.
If you haven’t got a Company Page or Fan Page set up…
“Stop! Do not pass go. Do not collect £200!”.
While you can do this as you go through the set-up process, we’d suggest doing that first.
Need to learn how to set-up a company page on Facebook? Start here!
Now, presuming that’s all in place, let’s get you ready to enter the world of Facebook Ads with Facebook Business Manager!
What is Facebook Business Manager?
Business Manager is Facebook’s platform for allowing you to manage your marketing activities across your business and with any 3rd parties you want to carry out marketing activities for you.
Why should I use Facebook Business Manager?
It’s not necessary for a business to use Business Manager to start using Facebook Ads, but (thinking ahead) if you may want to have more than one ad account in the future (for another business venture perhaps) or might need to have multiple people working on your ads at some point (for example, another member of staff or an external agency), it’s a way of future-proofing yourself.
You can assign permissions within Business Manager to individuals, so you can control who has access to what, as well as what they can and can’t do on the account.
The best part? You don’t even have to give them your login details!
One thing to note however is that adding your ad account to Business Manager is a one-way street and can’t be reversed, so please bear this in mind.
To find out more about how to create Custom Audiences from your website and retarget them on Facebook, download our free guide!
How do I set up Facebook Business Manager?
Creating your account
Firstly, (ensuring you’re logged into Facebook) visit https://business.facebook.com/ and click Create Account.
Add your business name and click Continue.
Then populate your name and email address and click Finish.
The next screen will take you to the main part of the process where you’ll add your Company Page, your Ad Account and the People who’ll be working on the account.
Adding your Company Page
Select Add Page and on the following page click Add Page under ‘Add a Page you own’.
On the following popup, start typing the name of your business and Facebook will pre-populate matching businesses. If you select the right one (the one you own) you’ll then be able to add the page.
Adding or creating your ad account
Once you’ve added your page, you’ll be taken back to the main setup page. From here, click Add Ad Account.
On the popup that appears, select Add Ad Account if you’ve already created an Ad Account outwith Business Manager for your business. Presuming you haven’t, select Create Ad Account.
Name your ad account and populate the other required information, choosing Create Ad Account when done.
As you’re the Admin of your Company Page, you should automatically appear in Business Manager. Ensure your role details are correct and click Save Changes. You’ll again be taken back to the main setup screen.
At this stage, if there is anyone else you want to add, select Add People, and on the screen that appears, follow the instructions to add them, including assigning the correct role considering what you want them to be able to do on your account.
Once you’ve completed the process of setting up your Page, Ad Account and People on Business Manager, there’s one main aspect that remains – Payment Details.
Adding Payment Details
In the ☰ menu in the top left-hand corner, select Business Settings.
On the next screen, select Payments and then Add Payment Method.
Then, simply populate with the payment details you wish to use for your ad spend.
It’s worth noting that when setting up Payment Method at the Business Manager level, you can only use a Credit or Debit card as can be seen above. If you’d like to pay by other means, like PayPal or Direct Debit, you have to do this in the individual ad account.
And that’s how to set up Facebook Business Manager!
So there we have it, how to set up Business Manager within Facebook, adding your Company Page, creating your Ad Account, adding people and your payment details to it!
It’s really up to you whether you want to use Business Manager to manage your Facebook pages and ad accounts, however, we find it great for managing our own resources as well as those for clients. It offers the peace of mind that if you decide to grow your business or perhaps have multiple pages or ad accounts in the future, that you can operate everything from a central management system, as well as provide access to 3rd party partners in a manner that you control if you need to.
Are you planning on using Facebook Business Manager? Let us know in the comments!
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Want to re-engage with potential customers who visited your website but didn’t contact or buy from you? Grab your FREE guide to retargeting your website visitors using Facebook Ads here!